Illuminating Joy LLC
Let’s talk about your privacy
This Privacy Policy applies to www.illuminatingjoy.com, www.amywestmoreland.com, www.energycleansing.com, and any related domains, subdomains, landing pages, or services operated by Illuminating Joy LLC (collectively, the “Sites”).
Please read this Privacy Policy carefully and in its entirety before using the Sites.
This Privacy Policy describes how Illuminating Joy LLC (“Company,” “we,” “us,” or “our”) collects, uses, stores, processes, and protects your personal information when you access or use the Sites, purchase our products, enroll in our courses, or otherwise engage with our services.
This Privacy Policy also applies to information collected when you interact with us through social media platforms, email communications, online advertising, or other digital channels operated by or on behalf of the Company. It explains your rights and choices regarding your personal information.
By accessing or using the Sites, purchasing or accessing our products or services, or otherwise interacting with Illuminating Joy LLC, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.
Your use of the Sites and engagement with our products, services, courses, content, email communications, or digital platforms constitutes your consent to the collection, use, processing, and disclosure of your personal information as described in this Privacy Policy.
If you do not agree with this Privacy Policy, you must not access or use the Sites or our products or services.
If you have any questions regarding this Privacy Policy, you may contact us using the information provided below.
“Company,” “we,” “us,” or “our” refers to Illuminating Joy LLC, including its websites, related domains, subdomains, digital platforms, products, and services.
“Content” means all materials, information, and intellectual property made available by the Company, whether written, visual, audio, digital, downloadable, or otherwise, including but not limited to emails, blog posts, graphics, designs, documents, templates, videos, course materials, and other resources provided through the Sites, products, or services.
“Personal Information” means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an identified or identifiable individual.
Personal Information may include, but is not limited to, your name, mailing address, email address, telephone number, IP address, payment information, account information, browsing behavior, device information, and other identifiers associated with you.
“Sites” means the Company’s websites, including all related domains, subdomains, landing pages, forms, and digital properties operated by the Company.
“Products and Services” means all digital products, courses, coaching services, memberships, downloadable materials, content, communications, and other offerings made available by the Company through the Sites or third-party platforms.
“You” or “Your” means any individual who accesses, uses, purchases, or interacts with the Sites, Products, or Services.
The Sites and all associated Content are owned and operated by Illuminating Joy LLC.
Illuminating Joy LLC is committed to protecting your privacy and handling your Personal Information in a transparent and lawful manner. We collect, use, process, and safeguard your Personal Information only as described in this Privacy Policy and in accordance with applicable privacy and data protection laws.
Personal Information You Provide
We collect Personal Information that you provide directly when using the Sites, purchasing Products, enrolling in Courses, filling out forms, subscribing to newsletters, or contacting us. This may include:
Name
Email address
Mailing address
Phone number
Payment or credit card information
Other information necessary to deliver our Products and Services
This information is used to fulfill orders, provide requested information, communicate updates, deliver educational content, promotions, and other offerings.
Information Automatically Collected
When you access or interact with the Sites, Products, or Services, we may automatically collect certain information, including:
IP address and approximate geographic location
Device type, browser, and operating system
Pages visited and interactions on the Sites
Referral sources and marketing attribution
Cookies, pixels, and other tracking technologies
We may analyze IP addresses and other automatically collected usage information in aggregate to monitor Site performance, detect trends, understand user interactions, and improve our Products and Services.
This information helps us operate the Sites, improve user experience, analyze usage, personalize content, and deliver relevant marketing or promotional materials.
Third-Party Platforms
We use third-party platforms to operate the Sites, deliver Products and Services, process payments, send emails, and analyze usage. These platforms may also collect information according to their own privacy policies. When acting on our behalf, these platforms serve as data processors and are contractually required to use your information only for the services we request and to maintain confidentiality.
Current Platforms:
Sellfy: https://sellfy.com/privacy/
HostGator: https://www.hostgator.com/privacy
Stripe: https://stripe.com/privacy
PayPal: https://www.paypal.com/us/webapps/mpp/ua/privacy-full
Mailchimp & Podia Email (email marketing): https://www.intuit.com/privacy/statement/
Future Platforms:
We may add or use additional third-party platforms in the future to help deliver, improve, or analyze our Sites, Products, or Services. Any such providers will be bound to use your information only for the purposes described in this Privacy Policy and will be required to maintain confidentiality and comply with applicable privacy laws.
If any Personal Information we hold about you is inaccurate, incomplete, or needs to be updated, you may contact us to request corrections. We will make reasonable efforts to update or correct your information promptly upon verification of your request.
For individuals located in the European Union (GDPR) or California (CCPA), you also have the right to request access to your personal information, request that it be deleted, or object to its processing as outlined in Sections 16 and 5 of this Privacy Policy.
We collect Personal Information from you when you purchase, order, or sign up on and for the Site, Courses, Services, and Products, download our freebies or resources, subscribe to our newsletter, fill out a form, browse the Site, view Content, make purchases, enter any Personal Information on the Site, and/or subscribe to our social media accounts. If you're just viewing the Site, you won't be required to provide personal information to browse.
If you're outside of the EU: if you sign-up to receive any freebies, downloads, webinars, recordings, courses, or services from the Company, or purchase any products or services from us, you will automatically be added to our email list to receive free email messages from us. You can unsubscribe at any time by clicking "UNSUBSCRIBE" at the bottom of each email. If you have any questions, or difficulty unsubscribing from those emails, email us here to be unsubscribed from future messages.
If you're in the EU: if you sign-up to receive any freebies, downloads, webinars, recordings, courses, or services from the Company, or purchase any products or services from us, you will only be added to our email list to receive free email messages from us if you affirmatively consent to receiving such messages. You can unsubscribe at any time by clicking "UNSUBSCRIBE" at the bottom of each email. If you have any questions, or difficulty unsubscribing from those emails, email us here to be unsubscribed from future messages.
We use the Personal Information we collect, whether provided directly, automatically, or via third-party platforms, to operate, maintain, and improve the Sites, Products, and Services, and to provide you with a personalized and seamless experience. This includes, but is not limited to, using your information to:
Deliver the products, services, or content you request or purchase
Personalize your experience and recommend content, courses, or offerings that may interest you
Respond to customer service inquiries, feedback, or support requests
Administer contests, promotions, surveys, or other Site features
Process transactions, orders, and payments efficiently
Send updates, newsletters, promotional emails, or other communications, in accordance with your consent
Tailor social media or online advertising to your interests, including through cookies, pixels, and other tracking technologies
Analyze Site usage, trends, and preferences, including through IP-based analytics, to improve our Sites, Products, and Services
We process and share information with third-party service providers, including Podia, Sellfy, payment gateways, email marketing platforms, and analytics providers, solely for purposes related to delivering, improving, or marketing our Products and Services. All third-party platforms are contractually required to maintain confidentiality and comply with applicable privacy laws.
We do not sell, trade, or otherwise transfer your Personal Information for marketing or advertising purposes. We may share your Personal Information in the following circumstances:
Legal and Safety Purposes
When required or permitted by law, such as to comply with legal processes, investigations, law enforcement, government requests, or to protect the safety, rights, or property of the Company or others.
Third-Party Service Providers
We may share Personal Information with third-party service providers who help us operate the Sites or deliver our Products and Services, including:
Website hosting and management: HostGator, Podia
Course and digital platform providers: Podia, Sellfy
Payment processors: Stripe, PayPal (via Podia or Sellfy)
Email marketing and communications: Mailchimp, Podia Email
Analytics and site performance: Google Analytics, Statcounter, IP-based analytics services
Advertising and marketing platforms: Facebook, Instagram, YouTube, TikTok, and similar providers
These service providers are authorized to access your information only as necessary to perform their functions on our behalf and are contractually required to maintain confidentiality and comply with applicable privacy laws.
Future Platforms
We may share your Personal Information with additional third-party platforms in the future that help deliver, improve, or analyze our Sites, Products, or Services. Any such providers will be bound to use your information only for the purposes described in this Privacy Policy and must maintain confidentiality and comply with applicable privacy laws.
Social Media and Advertising Platforms
When you use social media features on our Sites (e.g., sharing content, pinning, or interacting with advertisements), your information may be shared with those platforms to complete the requested functions. We may also use cookies, pixels, and other tracking technologies to deliver and personalize marketing content.
Business Transfers
In connection with a merger, acquisition, sale of assets, or other corporate restructuring, your Personal Information may be disclosed to the relevant parties as part of the transaction, provided that they agree to maintain the confidentiality of such information.
Non-Personal Information
We may also share non-personally identifiable information about Site visitors for marketing, analytics, or other purposes.
We take the security of your Personal Information seriously and implement reasonable technical, administrative, and physical safeguards to protect it, including:
Secure Transmission: All sensitive information, including payment details, is transmitted using industry-standard encryption protocols such as Secure Socket Layer (SSL) or equivalent technologies. We never transmit credit card information via email.
Restricted Access: Personal Information is stored on secure networks and is accessible only to a limited number of authorized employees, contractors, or service providers who are required to maintain confidentiality.
Third-Party Processing: All transactions are processed through secure third-party payment processors, such as Podia or other gateway providers. We do not store payment information on our servers.
Monitoring and Maintenance: We regularly monitor our Sites and systems for potential security breaches and implement measures such as malware scanning and other protections to maintain the safety of your data.
While we strive to protect your information, no system can guarantee absolute security. By using the Sites, Products, or Services, you acknowledge and accept these security measures.
Cookies
We and our third-party service providers (including analytics and marketing platforms) use cookies and similar tracking technologies to collect information about your use of the Sites, Products, and Services. Cookies are small data files stored on your device that help the Sites recognize your browser, remember your preferences, and improve your experience.
Cookies may be used to:
Remember items in your shopping cart and facilitate transactions
Analyze aggregate Site traffic, user behavior, and IP-based analytics to improve the Sites, Products, and Services
Personalize your experience and deliver targeted marketing or promotional content
You may choose to disable cookies through your browser settings. Please note that some features of the Sites, Products, or Services may not function properly if cookies are disabled.
Social Media Pixels and Other Tracking Technologies
We use social media pixels and similar tracking technologies, including but not limited to Facebook, Instagram, YouTube, and TikTok pixels, to measure the effectiveness of advertising, deliver targeted content, and tailor advertisements based on your interactions with the Sites, Products, or Services. These pixels are used in accordance with the applicable terms of the social media platforms.
Third-Party Services
We may share your Personal Information and non-personal information with third-party service providers that help us operate our Sites, deliver Products and Services, or analyze usage. These include:
Website hosting and management: HostGator, Podia
Course and digital platform providers: Podia, Sellfy
Payment processing: Stripe, PayPal (via Podia or Sellfy)
Email marketing and communications: Mailchimp, Podia Email
Analytics and site performance: Google Analytics, Statcounter, IP-based analytics services
Advertising and marketing platforms: Facebook, Instagram, YouTube, TikTok, and similar providers
These service providers are authorized to access your information only as necessary to perform their functions on our behalf and are contractually required to maintain confidentiality and comply with applicable privacy laws.
Future Services
We may also use other third-party services in the future to provide, improve, or analyze our Sites, Products, or Services. Any such providers will be bound to use your information only for the purposes described above and will be required to maintain confidentiality and comply with applicable privacy laws.
The Sites may include links to third-party websites, products, or services. These third-party sites operate independently and may have their own privacy policies and practices.
We are not responsible or liable for the content, services, or privacy practices of these third-party sites. Visiting or interacting with any linked third-party site is done at your own risk.
We encourage you to review the privacy policies of any third-party sites you visit. If you encounter any issues or have concerns about a linked site, please contact us at the email address provided in Section 17.
Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for you. We are not currently using Google Ads on the Site, although this may change in the future.
We have implemented the following through Google Analytics: Demographics and Interests Reporting.
We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
To Opt-Out of Google Ads: You can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt-out by visiting the Network Advertising Initiative Opt-Out page or by using the Google Analytics Opt-Out Browser add-on.
CalOPPA requires any website that collects Personal Information from California residents to post a clear and conspicuous privacy policy describing what information is collected and with whom it is shared. Read more about CalOPPA here.
In compliance with CalOPPA:
Some areas of our Sites can be browsed without providing Personal Information. However, certain features, services, or purchases will require you to provide information as described in this Privacy Policy.
A clear link to this Privacy Policy appears in the footer of every page. The link includes the word “Privacy” and is easy to locate.
You will be notified of any changes to this Privacy Policy via updates on this page (see bottom “Updated On” date).
The Sites, Products, and Services are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13.
If you are under 13, you may not access, use, purchase, or submit personal information on the Sites, Products, or Services.
If a parent or guardian believes that their child under 13 has provided us with Personal Information, please contact us immediately at the email provided in Section 17 so that we can delete the information promptly.
In the event of a data breach affecting your Personal Information, we will take reasonable steps to notify affected users without undue delay and in accordance with applicable law. Notification will typically be made via email within ten business days of discovering the breach, unless a different timeframe is required by law.
The CAN-SPAM Act is a U.S. law that sets rules for commercial email messages, gives recipients the right to stop receiving certain emails, and outlines penalties for violations.
We collect your name and email address to:
Respond to inquiries or requests
Process orders and send order-related updates
Provide educational content, newsletters, promotions, and other communications about our Products, Services, and Courses
In compliance with the CAN-SPAM Act, we:
Do not use false or misleading subject lines or email addresses
Clearly identify marketing emails as advertisements when applicable
Include our business mailing address in all emails
Monitor third-party email services for compliance (including MailChimp and HostGator)
Honor unsubscribe requests promptly
Opting Out:
You may unsubscribe from our email communications at any time by clicking the unsubscribe link at the bottom of any email or by emailing us at hello@amywestmoreland.com. Please note that unsubscribing from one mailing list may not remove you from all communications; contact us if you experience any issues with unsubscribing.
If you are located within the European Union (“EU”), you have certain rights under the General Data Protection Regulation (GDPR) regarding your Personal Information:
Access and Portability: You may request access to the Personal Information we hold about you.
Correction: You may request that we correct or update any inaccurate or incomplete information.
Erasure (“Right to be Forgotten”): You may request deletion of your Personal Information, subject to any legal or contractual obligations.
Restriction or Withdrawal of Consent: You may withdraw your consent to our processing of your data at any time. Withdrawal does not affect the lawfulness of processing based on consent prior to its withdrawal.
Objection: You may object to certain processing of your Personal Information, including direct marketing.
Complaint: You have the right to lodge a complaint with a supervisory authority in your EU member state.
Data Minimization: We will only collect and process the Personal Information necessary to provide our Sites, Products, and Services, and will not require unnecessary information as a condition of entering into a contractual relationship.
Retention: We retain your Personal Information only as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
To exercise any of these rights, please contact us at hello@amywestmoreland.com.
If you have any questions or concerns regarding this Privacy Policy or how we handle your Personal Information, you may contact us using the information below:
Illuminating Joy LLC
Websites: www.illuminatingjoy.com, www.amywestmoreland.com, and www.energycleansing.com
Mailing Address: 10286 Staples Mill Rd #226, Glen Allen, VA 23060
Email: hello@amywestmoreland.com
Platform Notice: Our sites and digital products
Privacy Policy Last Updated: February 17, 2026